Our headline is a quote from the master of intent himself, James Muir
In this short video, he and John Smibert discuss the importance of authenticity, openness and mindset so your prospects don't smell 'commission breath'
You may not realise that no your behaviours, overt or covert, are causing buyer reservations or mistrust.
Outwardly, you believe you are demonstrating professionalism, being cordial, asking the right questions and saying the right things.
Inwardly, though, your intention towards the buyer is something that you'd prefer not to make obvious. Something you prefer to keep to yourself.
Science shows that we are continually transmitting our intentions. It's something that we have no control over as we do it in 3 ways - via mirror neurons, micro-expressions and paralanguage.
Buyers are on high alert with every seller they encounter, and with them having access to so much information in today's digital age, their 'BS meter' is finely tuned. If you have a hidden intention, your buyer will sense it. They won't always be accurate in identifying what it is, but they will assume the worst if something seems to be lurking under the surface.
Your intent is being revealed by your word choice, your vocal tone and pitch, your pace, your body language and your general presence (whether in person or online).
Your intent to help the customer get what they want is more important than demonstrating your capability or your product.